Tips for Naming Your Swimwear Store
Choosing the perfect name for your swimwear store is essential to attract customers and create a strong brand image. The right name can evoke feelings of excitement, adventure, and style, while also clearly communicating what your store offers. This article will guide you through the process of brainstorming and selecting a unique and memorable name that will make your swimwear store stand out from the competition.
- Consider your target audience: Before brainstorming name ideas, it’s important to understand who your target audience is. Are you targeting women, men, or both? Are you catering to a specific age group or lifestyle? Knowing your target audience will help you come up with a name that resonates with them and captures their attention.
- Reflect your brand personality: Every business has a unique brand personality that sets it apart from others. Is your swimwear store trendy and youthful or elegant and sophisticated? Reflecting your brand personality in the name can help attract the right customers and build a loyal customer base.
- Brainstorm creative and catchy names: Start brainstorming by making a list of words, phrases, or concepts related to swimwear, beaches, or summer. Play around with different combinations and variations until you come up with a few options that you like.
- Check for availability: Once you have a shortlist of potential names, it’s important to check if they are available as a domain name and on social media platforms. Having a consistent name across all platforms is crucial for building your brand and making it easy for customers to find you online.
- Test it out: Before making a final decision, test out your potential names with trusted friends, family, or colleagues. Their feedback can provide valuable insights and help you choose the name that resonates the most with your target audience.
Remember, the name of your swimwear store is the first impression customers will have of your business. So take your time, be thoughtful, and choose a name that will make a splash in the swimwear industry!
General Name Ideas
- AquaSwim
- Beachy Swimwear
- Coastal Chic
- Dive into Style
- Beach Babe
- Wave Wear
- SunKissed Swim
- Tropical Tides
- Seaside Splendor
- Oceanic Outfits
- Sand and Sun
- Mermaid’s Closet
- Surf and Swim
- Island Style
- Shell Swimwear
- Waterfront Wardrobe
- Sunny Styles
- Nautical Necessities
- Beachcomber Boutique
- Seashell Swim
- Tides and Tropics
- Coastal Couture
- Beach Buys
- Splashy Styles
- Riveria Swim
- Shoreline Styles
- Surfside Swimwear
- Tropic Threads
- Beach Bums
- Sunny Sands
- Coconut Coast
Beautiful names for Swimwear store
- Sea Splash
- Aqua Styles
- Beach Babe
- Wave Wear
- Sun Kissed Swim
- Moonlit Swimsuits
- Tropical Togs
- Surf and Sand Swimwear
- Siren Suits
- Mermaid Cove
- Coconut Coast
- Island Breeze
- Splash Zone
- Coral Cuts
- Beachy Keen
- Paradise Swim
- Sunset Swims
- Seashell Swimwear
- Beachcomber Suits
- Tropical Temptations
- Surfside Styles
- Mermaid Dreams
- Sunrise Swimwear
- Seaside Chic
- Aqua Paradise
- Coral Coast
- Island Oasis
- Sea Siren Swim
- Palm Tree Prints
- Salty Sands
- Beachside Beauties
- Seabreeze Swim
- Tropicana Togs
- Sunshine Swimwear
- Surf’s Up Suits
- Mermaid Magic
- Coastal Cuts
- Shell Seeker Swim
- Beachy Bliss
- Paradise Prints
- Sunset Shades
- Seashore Swimwear
- Splish Splash
- Tropical Twilight
Cute names for Swimwear store
- Beach Babe
- Sun-Kissed Swimsuits
- Seashell Swimwear
- Mermaid Cove
- Sand & Surf
- Wave Wonderland
- Poolside Paradise
- Tropical Threads
- Salty Sweet Swim
- Under the Sun
- Beachy Chic
- Sunshine Styles
- Seaside Swims
- Mermaid Vibes
- Sandy Suits
- Island Breeze
- Coastal Couture
- Beachside Beauties
- Oceanic Outfits
- Sun & Sand Swimwear
- Tropical Treasures
- Seaside Chic
- Mermaid Tails
- Saltwater Styles
- Island Style Swims
- Beach Babe Boutique
- Sea-inspired Suits
- Sun-Kissed Styles
- Shoreline Swims
- Tropical Togs
- Sandy Shores
- Coastal Charm
- Seashell Chic
- Surf & Sun Swimwear
- Beachy Keen
- Mermaid Market
- Salty Styles
- Island Chic Swim
- Beach Bound
- Sunshine Swim
- Splashy Swimsuits
- Tropical Temptations
- Seaside Splash
Catchy names for Swimwear store
- SunSplash Swimwear
- AquaWaves Swimwear
- BeachBabe Swimwear
- TidalTrends Swimwear
- Seashell Swimwear
- Surfside Swimsuits
- Mermaid Cove Swimwear
- Bluewater Bikinis
- Coastal Chic Swimwear
- Sandy Shores Swimwear
- Tropical Tides Swimsuits
- Island Style Swimwear
- Seabreeze Bikinis
- Seashore Swimwear
- Beachcomber Swimsuits
- WaveRider Swimwear
- Shoreline Swimwear
- Moonlit Swimsuits
- SummerDaze Swimwear
- Tropicana Bikinis
- BeachBum Swimwear
- Seafoam Swimsuits
- Coastline Swimwear
- Surf and Sand Swimwear
- SunKissed Swimsuits
- Island Paradise Swimwear
- Seawater Bikinis
- Seascape Swimwear
- Beachside Swimsuits
- WaveSplash Swimwear
- Sunkissed Sandals
- Seashell Swag Swimwear
- Coastal Currents Swimwear
- BeachBelle Swimsuits
- Tropic Isle Swimwear
- Shoreline Style Swimwear
- Sunray Swimsuits
- Surfside Splash Swimwear
- Island Hues Bikinis
- Seashore Chic Swimwear
- Ocean Breeze Swimsuits
- Tropical Temptation Swimwear
- Marina Mermaid Swimwear
Memorable Names for Swimwear Store
When it comes to naming your swimwear store, you want something that will catch the attention of potential customers and make your brand memorable. Here is a list of 40 unique and catchy names to inspire you:
- SunKissed Swimsuits
- Tropicool Beachwear
- SeaBreeze Swimwear
- AquaWave
- BeachBabe Boutique
- Shoreline Styles
- Oceanic Outfits
- IslandChic
- Sandcastle Swim
- Surfside Suits
- SplishSplash Swimwear
- Mermaid Cove
- WaveCrush
- SunnyDay Swimsuits
- BeachReady Apparel
- TropicalTides
- Seashell Swim
- Sunset Beachwear
- FlipFlop Fashion
- CoralCoast Swimwear
- PalmTree Prints
- SurfSiren
- Seaside Styles
- BikiniBabe Boutique
- SunDrenched Swimsuits
- Beachcomber Threads
- Sandbar Swim
- Coastal Chic
- IslandGlam
- Paradise Cove
- Seaglass Swimwear
- TidePool Threads
- BeachBonita
- ShellSeeker Swimsuits
- TropicalTemper
- SunWorship Swim
- IslandHopper Boutique
- BeachyKeen
- MermaidTail Swimwear
- Seahorse Styles
- Sunrise Beachwear
- SurfBoard Shorts
These names evoke the feeling of sun, sand, and surf, creating an instant connection to the beach and summer. Remember, choosing a unique and memorable name for your swimwear store can help to attract customers and make your brand stand out in the crowded market.
Clever Names for Swimwear Store
- Beach Chic
- Sun and Swim
- Seashell Styles
- Wave Fashion
- Splash Couture
- Water Wonderland
- Tropical Threads
- Bikini Bazaar
- Sun-kissed Styles
- Sands and Suits
- Ocean Elegance
- Mermaid Cove
- Saltwater Style
- Shoreline Swimwear
- Surf and Style
- Beach and Beyond
- Aqua Attire
- Sunshine Suits
- Coastal Couture
- Seaside Swim
- Tan Line Threads
- Splish Splash
- Tidal Trends
- Siren Swimwear
- Sandy Styles
- Island Inspiration
- Breezy Beachwear
- Waves and Whimsy
- Tropics and Togs
- Saltwater Couture
- Seashore Suits
- Surfside Style
- Sunrise Swim
- Beach Babe Boutique
- Seafoam Fashion
- Sunkissed Swimwear
- Coastal Chic
- Island Daze
- Bikini Paradise
- Ripple Effects
- Seaside Style
- Splashy Swim
- Tropical Tides
Cool Names for Swimwear Store
- Aqua Attire
- Beach Babe Boutique
- Coastal Couture
- Dive In Designs
- Mermaid Maven
- Sea Style
- Surf and Swim
- Sun and Sand Swimwear
- Tropical Threads
- Wave Wear
- Beach Body Boutique
- Siren Swimwear
- Seaside Styles
- Coastal Chic Swim
- Aqua Aura
- Tropic Togs
- Beach Bliss Boutique
- Surfside Swim
- Shore Siren
- Wave Rider Swimwear
- Sun-Kissed Style
- Mermaid’s Closet
- Saltwater Swim
- Tropical Temptations
- Beach Bound Boutique
- Seaside Chic
- Coastal Currents
- Aqua Escape
- Tropical Threads
- Wave Woman
- Beach Babe Swimwear
- Salty Soul
- Sun-Kissed Swim
- Siren’s Secret
- Shoreline Swim
- Coastal Couture
- Tropical Temptations
- Sun and Sea
- Mermaid Cove
- Waves Swimwear
- Sun-Kissed Styles
Elegant Names for Swimwear store
- Marine Elegance
- Seashell Chic
- Coral Couture
- Pearl Beach Boutique
- Aqua Luxury
- Sea Breeze Swimwear
- Nautical Delights
- Mermaid’s Closet
- Tropical Glam
- Ocean Serenity
- Beachside Chic
- Sun-kissed Styles
- Coastal Couture
- Seaside Elegance
- Island Escape
- Siren Swimwear
- Seashore Sophistication
- Sand and Sun Style
- Wave of Glamour
- Tropical Splendor
- Shell and Sand
- Beach Beauty Boutique
- Aqua Aura
- Seaside Siren
- Oceanic Opulence
- Nautical Class
- Tide and Tulle
- Sunsets and Swimsuits
- Seafoam Elegance
- Beachside Bliss
- Majestic Mermaid
- Breezy Beachwear
- Sun-kissed Sands
- Island Chic
- Tropical Escape
- Seashell Treasures
- Harmony of the Sea
- Coastal Charm
- Shimmering Shores
- Splash of Style
- Mystic Waters
- Sunshine Swimsuits
- Tropicana Threads
Creative Names for Swimwear Store
- Beach Babe
- Splash Wear
- Wavey Styles
- Sun-kissed Swimsuits
- Tropical Trends
- Sandy Swimwear
- Seaside Chic
- Mermaid Cove
- Coral Couture
- Island Attire
- Surf and Swim
- Shell & Sand
- Beachy Keen
- Coastal Closet
- Sunshine Swimmers
- Salty Threads
- Sea Breeze Boutique
- Tropical Tides
- Seashell Styles
- Beachcomber Apparel
- Island Oasis
- Surfside Swims
- Sandbar Boutique
- Nautical Nook
- Seashore Swimwear
- Beach Escape
- Coastal Couture
- Sun and Sand Swimwear
- Saltwater Styles
- Tropical Temptations
- Seaside Splendor
- Mermaid Threads
- Coral Coastline
- Island Inspo
- Surf Sisters
- Shell Shuffle
- Beachy Bliss
- Coastal Classics
- Sun-drenched Swimsuits
- Sandy Style
- Tropical Vibes
- Seashell Chic
- Beachy Boutique
Vintage Names for Swimwear Store
- The Retro Wave
- Bathing Beauties
- Pin-Up Paradise
- Sun Kissed Vintage
- Classic Bikinis
- Beach Babe Boutique
- Nautical Delights
- The Beach House
- Seaside Styles
- Beachwear Emporium
- Island Chic
- Waves of Style
- Retro Swimco
- Vintage Vogue
- Beach Bum Boutique
- Swimsuit Sanctuary
- The Bikini Stop
- Seaside Treasures
- Swimwear Haven
- Surfside Couture
- Retro Beachwear
- Seashell Swim
- Swimsuit Sensations
- The Sun Seekers
- Beach Chic Boutique
- Waterfront Wonders
- Classic Coasts
- Bikini Bay
- Tropical Time Warp
- Swimwear Shangri-La
- Vintage splash
- Beachside Antiques
- Island Style
- The Retro Coast
- Waves of Nostalgia
- Retro Waves
- Bathing Beauty Emporium
- Swimsuit Safari
- Lagoon Looks
- Bikini Parade
- Sunset Sirens
- Seaside Serenade
- Beachfront Chic
Good Names for Swimwear Store
- Sunny Beachwear
- Wave Rider Swimwear
- Aqua Splash
- Tropical Swim
- Sand and Sun Swimwear
- Sea Breeze Swim
- Island Style
- Mermaid Cove
- Surf and Swim
- Tidal Trends
- Beach Babe Swim
- Shoreline Swimwear
- Paradise Swim
- Splash of Style
- Aquatic Adventure
- Coastal Chic
- Seaside Siren
- Beach Bound
- TropiCali Swim
- Wave Pools
- Sun Kissed Swim
- Island Delight
- Beachy Keen
- Seaside Escape
- Swim with Style
- Tropical Temptations
- Surf’s Up Swimwear
- Coastline Couture
- Sandcastles Swimwear
- Siren Swim
- Seabreeze Surf
- Seashell Swim
- Tropical Tides
- Beachcomber Swim
- Seaside Sensations
- Paradise Found
- Shimmering Sands Swimwear
- Surfside Style
- Tropical Trunks
- Island Vibes
- Beach Break Swim
- Sun and Sand Swimwear
- Azure Waters Swim
Funny Names for Swimwear Store
- Beachy Keen
- The Bikini Barn
- Swim With Me
- Splash Zone
- The Swim Shop
- Tan Lines
- Suit Up!
- Beach Babes
- Bubble Butt
- The Swimsuit Spot
- Sand and Swimwear
- Summer Styles
- Sunny Suits
- Mermaid Cove
- Tropical Threads
- Seas the Day
- Bare Essentials
- Wave Wear
- Sandcastle Swimwear
- Surf’s Up
- Beach Beautiful
- Suit Yourself
- Sun and Swim
- Tropicool
- Beach Bums
- Under the Sun
- Shells and Swimsuits
- Swim Chic
- Sun-Kissed Suits
- Sandy Bottoms
- Swim Wild
- Bikini Bay
- Splashy Styles
- Beach Break
- Sun-Sational Suits
- Seashell Swimwear
- Poolside Perfection
- Tan-Tastic
- Catch the Wave
- Beachbound Beauties
- Surfbabe Boutique
- Sunrise Swimwear
- Mermaid Dreams
Aesthetic Names
Choosing the right name for your swimwear store can help set the tone and attract the right customers. If you’re looking to create an aesthetic and stylish brand, consider one of these catchy and unique names:
- Absolute Swim
- Aqua Aura
- Beach Bliss
- Blue Lagoon
- Coral Cove
- Delicate Drips
- Dreamy Waves
- Golden Sands
- Harbor Haven
- Island Chic
- Mellow Tides
- Mermaid Cove
- Neptune’s Nest
- Ocean Orchid
- Palm Paradise
- Pearl Coast
- Radiant Rays
- Sandy Shores
- Seashell Sensation
- Stylish Splash
- Sunrise Swim
- Surf Style
- Tropical Breeze
- Underwater Elegance
- Waves of Wonder
- Beachfront Beauty
- Dream Swimwear
- Float & Flair
- Serenity Swim
- Aqua Jewel
- Coastal Couture
- Mermaid Muse
- Paradise Found
- Retro Beach
- Seaside Chic
- Siren Swim
- Surfable Style
- Tropical Temptation
- Wave Walker
- Whispering Waves
- Beach Babe Boutique
- Embrace the Waves
These names evoke a sense of beauty and relaxation, making them perfect for a swimwear store that aims to capture the essence of beach life. Remember to choose a name that resonates with your brand and target audience, and ensure that it is not already in use by another business.
One-word names for Swimwear store
- Sunrise
- Tropical
- Aqua
- Beach
- Wave
- Shade
- Sand
- Splash
- Bikini
- Seashell
- Mermaid
- Surf
- Swim
- Island
- Coastal
- Coral
- Tide
- Sea
- Tropical
- Paradise
- Marine
- Ocean
- Shell
- Waves
- Breeze
- Sunset
- Seascape
- Beachwear
- Surfing
- Aquatic
- Marina
Two-word names for Swimwear store
- Beach Babe
- Splish Splash
- Sunshine Swim
- Blue Wave
- Sea Style
- Paradise Pool
- Tropical Tides
- Sand and Sun
- Coastal Chic
- Aqua Aura
- Island Oasis
- Surf Sands
- Tidal Treasures
- Beachside Beauty
- Summer Splash
- Shoreline Swim
- Mermaid Cove
- Coral Coast
- Sunny Shores
- Seaside Style
- Beach Bum
- Tropical Twist
- Surfside Swag
- Wave Wear
- Coastline Couture
- Splashy Style
- Sandcastle Swim
- Beach Bliss
- Island Style
- Surf and Sand
Luxury Names for a Swimwear Store
If you’re looking to start a luxury swimwear store, choosing the right name is crucial. A well-crafted and sophisticated name can help attract your target audience and convey the high-end nature of your brand. To inspire your naming process, here is a list of 40 luxury name ideas for your swimwear store:
- Beachside Luxury
- Tropicana Glamour
- Sunlit Serenity
- Coral Couture
- Nautical Nymph
- Aqua Couture
- Bikini Luxuria
- Ocean Opulence
- Sailaway Style
- Paradise Passion
- Bikini Belle
- Sea Sparkle
- Azure Allure
- Paradise Pearl
- Beach Beauty
- Swim Siren
- Mermaid Chic
- Coastal Chic
- Aqua Queen
- Mermaid’s Tale
- Sun-Kissed Sophistication
- Coral Coastline
- Tropic Luxe
- Mermaid’s Secret
- Ocean Elegance
- Sandcastle Style
- Seaside Splendor
- Wave Wonder
- Sunlit Glam
- Azure Delight
- Nautical Nobility
- Coral Chic
- Seashell Serenade
- Paradise Panache
- Tropic Trend
- Aqua Aristo
- Beach Bliss
- Bikini Bonanza
- Azure Affection
- Oceanic Elegance
Choose a name that aligns with your brand vision and resonates with your target customers. Whether you envision a bikini boutique or a high-end resort wear store, let the spirit of luxury guide you in selecting the perfect name for your swimwear store.
Brilliant Names
- Aqua Waves
- Sun & Sand Swimwear
- Beach Bliss
- Tropical Trends
- Siren Swim
- Paradise Pools
- Beach Bunny
- Splashy Swimsuits
- Sea Sirens
- Island Styles
- Sun-kissed Swimwear
- Wave Rider
- Seaside Chic
- Summer Breeze
- Sandcastle Swim
- Mermaid Cove
- Coastal Couture
- Beachy Keen
- Surfside Styles
- Tropical Temptation
- Seashell Swim
- Sunshine Swimwear
- Island Escape
- Deep Sea Diva
- Beach Babe
- Tidal Tresses
- Surf and Sand
- Seaside Serenity
- Splash Zone
- Tropical Paradise
- Seashore Swim
- Sea Breeze
- Sundrenched Styles
- Sandy Shores Swim
- Island Oasis
- Beachcomber
- Coral Cove
- Sunseeker Swimwear
- Surfing Style
- Coastal Comfort
- Seaside Escape
- Waves of Fashion
- Tropical Vibes
Popular Names
- Beach Babe Swimwear
- Sun-Kissed Swimsuits
- Seaside Chic
- Coastal Couture
- Sand and Sun Swimwear
- Wave Riders
- Tropical Tides
- Saltwater Style
- Island Haze
- Ocean Oasis
- Surf and Style
- Seashell Swim
- Coral Cove
- Mermaid Cove
- Sunset Shores
- Shell Seekers
- Beachcomber Swimwear
- Paradise Bay
- Tropical Temptations
- Sun and Sand
- Surfside Swimsuits
- Seabreeze Swimwear
- Island Dreams
- Beach Beauty
- Sunrise Swimwear
- Seaglass Swim
- Coconut Coast
- Seaside Splendor
- Shimmering Shores
- Sun-Drenched Swim
- Coral Crush
- Beachside Bliss
- Oceanic Oyster
- Tropical Treasures
- Seaworthy Style
- Surf’s Up Swimwear
- Saltwater Sensation
- Seaside Stunner
- Sunkissed Serenity
- Sandy Beaches
- Island Escape
- Waves and Whimsy
- Tropical Getaway
Classic names
- Seaside Creations
- Coastal Couture
- Beach Beauty
- Sun and Surf
- Wave Wear
- Splash Styles
- Aqua Attire
- Sand and Sea
- Tropical Trends
- Beach Babe
- Seashell Couture
- Paradise Beachwear
- Sun-Kissed Styles
- Mermaid Cove
- Oceanic Apparel
- Tide and Bikini
- Surf Side Swimsuits
- Beach Bum Boutique
- Coastal Chic
- Sunny Sands
- Sea Siren Swimwear
- Beachcomber Bikinis
- Island Style
- Tropic Treats
- Sun-Drenched Swimwear
- Surf City Swimsuits
- Sand Dollar Designs
- Seaside Sensations
- Coral Coast Couture
- Beach Bound
- Coastal Currents
- Sun Seekers Swimwear
- Shoreline Styles
- Marina Madness
- Seashore Swimwear
- Tropical Temptations
- Beachside Beauties
- Coastal Cover-Ups
- Bikini Bliss
- Sun and Sand Swimwear
- Surf’s Up Swimsuits
- Beachfront Boutique
Important tips to pick the perfect name
- Reflect your brand identity: When choosing a name for your swimwear store, make sure it aligns with your brand identity. Consider the style, vibe, and target audience of your store and choose a name that reflects that.
- Keep it simple and memorable: A simple and memorable name is easier for customers to remember and share with others. Avoid complicated or long names that are hard to pronounce or spell.
- Be creative and unique: Stand out from the competition by coming up with a creative and unique name. Consider using puns, alliteration, or combining relevant words in a clever way.
- Make it easy to spell and pronounce: A name that is difficult to spell or pronounce may make it harder for customers to find your store or recommend it to others. Choose a name that is easy to spell and pronounce for maximum impact.
- Consider SEO: If you plan to have an online presence, consider the search engine optimization (SEO) potential of your store name. Include relevant keywords that customers may use when searching for swimwear to improve your online visibility.
- Think long-term: Choose a name that can grow with your business and won’t limit your future expansion plans. Avoid names that are too specific or narrow in focus.
- Check for availability: Before finalizing a name, make sure it is not already in use by another swimwear store or a similar business. Conduct a thorough search to ensure the name is available as a domain name and on social media platforms.
- Seek feedback: Once you have a shortlist of potential names, seek feedback from friends, family, and potential customers. Their input can provide valuable insights and help you make a more informed decision.
- Legal considerations: Before using a name, check for any potential trademark or copyright issues. Consult a legal professional if necessary to ensure your chosen name does not infringe on someone else’s intellectual property.
- Trust your instincts: Ultimately, trust your instincts and choose a name that resonates with you and represents your swimwear store in the best possible way. Your passion for the name will shine through and attract like-minded customers.
Question and answer:
What are some popular names for a swimwear store?
Popular names for a swimwear store can vary depending on the target audience and the style of the store. Some popular options include “Beach Babe Swimwear,” “Sun-Kissed Swimsuits,” “Sandy Shores Swimwear,” “Tropical Tides,” and “Aquatic Bliss.”
Can you suggest some creative names for a swimwear store?
Certainly! How about “Wave Chic Swimwear,” “Mermaid Dreams,” “Seashell Swimsuits,” “Sunset Swimwear,” or “TropiGlam.”
What are some trendy names for a swimwear store?
Trendy names for a swimwear store can include “Sunkiss Swim,” “Beachy Keen,” “Barefoot Bliss,” “Sea Mist Swim,” or “Sandy Swim Co.”
What are some elegant names for a swimwear store?
If you’re looking for an elegant name for your swimwear store, you could consider “Aqua Couture,” “Seabreeze Boutique,” “Ocean Orchid,” “Marina Elegance,” or “Seashell Couture.”
What are some fun and playful names for a swimwear store?
For a fun and playful vibe, you could try names like “Sunset Splash,” “Poolside Paradise,” “Beachy Keen,” “Sunny Sirens,” or “Swimtastic.”
What are some tips for naming a swimwear store?
When naming a swimwear store, it is important to consider several factors. First, think about the target audience of your store and what kind of image you want to convey. Are you targeting a specific age group or demographic? Next, consider the style and aesthetic of your swimwear collection. Do you want the name to reflect a certain vibe or theme? Additionally, think about the uniqueness and memorability of the name. You want it to stand out and be catchy to potential customers. Finally, consider doing some market research to see what names are already in use and to avoid any potential trademark issues.